August 21st, 2019

James Madison Partners with INFLCR to Bolster Digital Brand

INFLCR is excited to welcome James Madison Athletics to the team with an athletic-department-wide partnership!

“James Madison Athletics has experienced significant brand growth in recent years, and it is vital that we strategize opportunities to continue that upward trajectory,” said JMU Director of Athletics Jeff Bourne.

“INFLCR will allow our student-athletes, staff and other brand ambassadors to directly tell our story and promote the exemplary student-athlete experience found at JMU.”

James Madison’s 18 NCAA Division I varsity sports will receive content delivered by the INFLCR software and mobile app. First to launch will be JMU’s nationally ranked football program as it pursues a Football Championship Subdivision championship this season.

“We are really excited to help the student-athletes, coaches and staff at JMU tell their stories and build their brands as they represent the Dukes on and off the field,” said INFLCR founder and CEO Jim Cavale.

“James Madison is a rising program committed to excellence on a national level, and for them also to be our first partner from the state of Virginia shows how forward-thinking and innovative the administration at JMU is as they put their student-athletes first.”

How It Works

INFLCR’s platform helps clients like James Madison University send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.

Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.

After the fact, James Madison is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.

James Madison plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.

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