August 18th, 2019

Baylor Athletics joins INFLCR team


INFLCR is excited to welcome Baylor Athletics to the team with a multi-sport partnership!

Student-athletes, coaches, and staff will gain access to photos, videos, and graphics created by Baylor and delivered through the INFLCR software and mobile app, to share on their personal social-media channels.

“Baylor is a very special place, and it’s the people that make the Baylor family what it is today. With the recent launch of United, our refined visual identity campaign, we’re making a strong push to share with our fans the unity and strength of the Baylor brand and INFLCR will be key in us doing just that,” said Jovan Overshown, Baylor’s Senior Associate AD of External Affairs.

“INFLCR will provide our student-athletes with a platform from which they can authentically share their stories and from their perspective, enhancing their personal brand.”

Baylor is the latest partner from the Big 12 Conference to join the INFLCR family. INFLCR now serves more than 70 clients including representatives from every major NCAA conference, including the Big 12, Big Ten, SEC, ACC and Pac-12.

“This multi-sport partnership with Baylor Athletics allows INFLCR to grow into another Big 12 insitution, and work with a brand that’s tradition-rich, and has a very innovative vision for the future of their brand,” INFLCR founder and CEO Jim Cavale said. 

“INFLCR will be at the core of integrating student-athletes into the distribution and storytelling strategy around the Baylor Bears brand. We could not be more excited about this partnership.”

How It Works

INFLCR’s platform helps clients like Baylor send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.

Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.

After the fact, Baylor is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.

Baylor plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.

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