Our team is excited to welcome Akron as the first Mid-American Conference (MAC) school to join INFLCR!
Akron and INFLCR have signed a multi-sport partnership, allowing the Akron Athletics Department to engage and empower student-athletes, coaches, and other brand ambassadors to tell the University of Akron story on social media.
“As we look to maximize each dollar spent and take a more current approach to content creation and storytelling, INFLCR rose to the top of the list of our marketing and communications team,” said Akron Athletics Director Larry Williams.
“We are excited to implement all that INFLCR has to offer with our student-athletes, coaches, staff, and administration.”
Akron joins INFLCR at a time when athletes across a variety of sports are celebrating All-MAC and All-American honors from the 2018-2019 competitive year.
With this partnership, these successful athletic teams and student-athletes will soon have access to more photos, videos, and other media content from their athletic careers that they can use to tell the Zips’ story while building their own personal brands on social media.
“We’re honored to have the University of Akron as our first school from the Mid-American Conference. This is a school that not only performs well in athletics but has also done a phenomenal job at building up their school’s brand on social,” said INFLCR founder and CEO Jim Cavale.
“With such a clear focus on great storytelling and celebrating success, through their content generation efforts, I’m excited to see how Akron Athletics will use INFLCR to take the Zips’ brand to the next level.”
How It Works
INFLCR’s platform helps clients like the University of Akron send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, Akron athletics is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
Akron plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.
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