Our team is excited to add the University of Wisconsin to the list of Big Ten powerhouses using INFLCR!
“Our student-athletes have great stories to tell, and the INFLCR platform is something we can provide to empower them to share those stories in a personal way,” said Wisconsin’s Senior Associate Athletic Director, Justin Doherty.
“We’re excited to help them maximize their experience at the University of Wisconsin while also giving them tools to build their own brands and prepare for success after college.”
Wisconsin, an athletic powerhouse, joins INFLCR at a time when Wisconsin athletes are bringing home national titles, the Badgers have won five straight bowl games, and the department is coming off its 21st NCAA men’s basketball tournament appearance in 22 years.
The multi-sport deal with INFLCR will allow Wisconsin athletes to grow their personal brands and share content like never before.
“As INFLCR continues to grow throughout the Big Ten, it just makes sense to have Wisconsin as a client,” said INFLCR founder and CEO, Jim Cavale.
“This is a brand that is producing a lot of dynamic content, all while excelling on the gridiron and on other athletic fields and courts throughout the NCAA realm. Wisconsin is a brand that takes pride in its storytelling, both through their athletic department and through their student-athletes.
They get it when it comes to putting athletes first and helping student-athletes be responsible in building their personal brands in the context of the Wisconsin athletics brand.
That understanding is a big reason why this is going to be a very successful partnership for INFLCR, for Wisconsin athletics, and for Wisconsin’s student-athletes. We’re really looking forward to it.”
How It Works
INFLCR’s platform helps clients like Wisconsin send internal media and national photography content to personalized galleries for each of their athletes, coaches and other brand ambassadors.
Those athletes and brand ambassadors are able to access their content galleries through the INFLCR mobile app, and can then share the content to their personal social media accounts.
After the fact, Wisconsin is able to measure the increased audience engagement coming from the much-larger collective audience of those athletes and brand ambassadors.
Wisconsin plans to use this approach to bolster their online presence in a way that impacts event attendance, recruiting, fundraising, and other strategic goals.