May 28th, 2019

Blake James ADU Interview: Leadership in the Digital Age

INFLCR Founder and CEO Jim Cavale had a chance to sit down with University of Miami AD Blake James in an exclusive Athletic Director U feature interview.



James discusses his efforts to give objective leadership as the chair of the NCAA Division I Council while prioritizing his role as AD at Miami. The discussions moves on to the topic of communicating the Miami brand while making sure the resources are in place to stay at the forefront of the industry.

You can also watch some of our key takeaways below:

  • Embracing Technology and Staying on the Cutting Edge
  • The Evolving Roles of Athletic Communications Staff
  • Learning How to Add the Team and Resources to Build Strong Communications and Media Production
  • Setting Goals and Investing in Them
  • Blake James’ Twitter Strategy
  • Philosophy on Student-Athletes and Social Media

Many thanks to Athletic Director Blake James for his time in talking with INFLCR.

Embracing Technology and Staying on the Cutting Edge

James talks about embracing technology in athletic communications and his support for new ideas to position the University of Miami as market leaders.


The Evolving Roles of Athletic Communications Staff

James discusses the changes to athletic communications staff roles and their importance when it comes to reaching prospective students and the university community.


Learning How to Add the Team and Resources to Build Strong Communications and Media Production

Blake James talks about the evolution of his communications department, and how he trusts his team to coach him on the necessary team members and resources to maintain a world-class digital presence.


Setting Goals and Investing in Them

James discusses setting goals and putting in the necessary resources to see those goals through. Specifically, goals aimed at building the University of Miami’s digital presence.


Blake James’ Twitter Strategy

Jim Cavale asks Blake James how calculated he is in his approach to posting on Twitter.


James’ Philosophy on Student-Athletes and Social Media

Blake James talks about how student-athletes represent the brand of the University of Miami, and the value he finds in educating athletes to represent themselves the right way.


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