NASCAR joins INFLCR team to deliver social-media content

Photo credit: © Jasen Vinlove-USA TODAY Sports

Influencer (INFLCR) founder and CEO Jim Cavale announced a collaboration with NASCAR that will result in photos and video being delivered right to the smart phones of drivers and racing teams using the INFLCR software and mobile app.

“NASCAR is one of the most forward-thinking professional sports organizations when it comes to social media and content distributed through social media,” Cavale said. “We are excited to help empower NASCAR’s drivers and racing teams to tell their story on social media to the large fan base they maintain throughout this great country.

INFLCR will provide NASCAR drivers and teams with content produced by the NASCAR creative team, as well as images produced by USA Today Sports, which are distributed in real time through the INFLCR content-delivery platform.”

The INFLCR content delivery software platform helps clients distribute their internally-curated content into personalized galleries on each of the mobile devices of their athletes, coaches and other brand ambassadors, for them to access and share via their personal social-media platforms such as Instagram, Twitter, Snapchat and Facebook. Clients can then use their INFLCR dashboard and usage reports to track their “audience lift” via the much-larger collective audience of those brand ambassadors.

Founded in 2017, INFLCR now serves more than 40 collegiate and professional sports brands, including clients from the USL, MLS, BIG EAST, SEC, ACC, Big Ten, Big 12, American, Mountain West, Conference USA, Sun Belt, America East, Mid-Eastern Athletic, Colonial Athletic Association conferences in the NCAA.


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April 4, 2019

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