One of fastest-growing social-media software companies in sports is teaming up with one of the industry leaders as Influencer (INFLCR) has put together an innovative collaboration with SIDEARM Sports.
The plan is for INFLCR to integrate with SIDEARM Sports’ web Content Management System that more than 1,100 schools use to store and publish content on their websites around their team’s games and practices.
Take a look at this short video where INFLCR CEO Jim Cavale and SIDEARM Sports CEO Jeff Rubin talk about the new partnership and the future of digital in the college sports world:
SIDEARM Sports President and CEO Jeff Rubin said the new relationship with INFLCR reflects industry trends around social media.
“If the school pushes something out on social, they’re going to get a certain number of likes. When the student-athlete pushes out that same message, it’s elevated.
The idea of being able to take some of the content that we’ve already got in the repository and push that right to the INFLCR platform and into the hands of these students is exciting.”
In its second year of operations, INFLCR currently serves more than 40 collegiate and professional sports brands, including NCAA Division I programs from the BIG EAST, SEC, ACC, Big Ten, Big 12, American, Mountain West, Conference USA, Sun Belt and America East conferences.
SIDEARM Sports was founded in 1998 and has been part of Learfield IMG College since June 2014. The company has experienced incredible organic growth from delivering quality service, reliability and customization. As the nation’s leading digital provider, SIDEARM Sports currently serves more than 1,100 partners, including 250 NCAA Division I programs and 56 of the 65 Power Five athletic departments. Its easy-to-use interface allows schools to customize their content streams and digital presence, and SIDEARM’s software and technology powers websites, mobile applications, live stats, social presence and video streaming for its school and conference partners.