This week’s best in #SMsports

Each week in INFLCR’s #SMSports newsletter, we call out some of the highlights of social media in sports. Want to nominate something to be showcased? Email tim@ ….

Here are five items that caught our attention this past week:

Carolina Panthers: We normally focus on college sports here, but this was too good to pass up. Among a litany of great content pieces produced to accompany the announcement that the Panthers would play the Tampa Bay Bucs in London in 2019 was this gem: Panthers highlights set to announcer calls from British soccer games. Social media gold.

Tennessee Vols: When Tennessee men’s basketball ascended to the No. 1 ranking in the AP poll, the creative team was ready with this:

Missouri Tigers: As highlight packages go, this one from Missouri’s men’s basketball victory at Texas  A&M was strong. Loved the use of slow-mo.

Syracuse Orange: INFLCR client Syracuse men’s basketball also gets into the highlight game, including some locker-room access.

Baylor Bears: Baylor’s creative team does a great job with in-game graphics. Here is an example:


INFLCR is a SaaS platform for sports team properties to store, track and deliver their content across their brand-ambassador network of athletes, coaches, former athletes, media, etc. Each brand ambasssador can access their personalized gallery of content on their INFLCR mobile app, which they can use to download and share specific content to their social media platforms, with all influencer user activity tracked back to an INFLCR dashboard for the sports team properties. In its first year, INFLCR has signed and renewed software subscription partnerships with more than 30 college, high school and professional sports team properties, including iconic college sports team brands like the University of Miami Football and the University of Kentucky Men’s Basketball. For more information or to request a demo, visit

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