Jim Cavale’s Tip of the Week: Use Your Platform

Jason Campbell was a star quarterback at Auburn University and played nine seasons in the National Football League. He sat down with Influencer (INFLCR) founder and CEO Jim Cavale to offer some advice to today’s emerging athletes: Use the platform that is college sports to grow your personal brand.

“Use your platform,” Campbell said. “You can use it one of two ways. One, it can be positive. You put positive stuff on there, people follow you, people can learn more about you. But all it takes is one negative thing on your social media. It can take a lifetime to build something but you can tear it all down with one mess-up.”

He also encourages athletes to make personal connections — not to rely solely on technology.

“Now a lot of kids don’t even know how to start a conversation with someone because everything is text message, Instagram, Twitter, direct message or some form of social media,” Campbell said. “They couldn’t even know how to go into a job interview. They wouldn’t even know where to start because they lack communications skills. You can have all this social media but don’t forget to learn how to communicate with people.”


INFLCR is a SaaS platform for sports team properties to store, track and deliver their content across their influencer network of athletes, coaches, former athletes, media, etc. Each influencer can access their personalized gallery of content on their INFLCR mobile app, which they can use to download and share specific content to their social media platforms, with all influencer user activity tracked back to an INFLCR dashboard for the sports team properties. In its first year, INFLCR has signed and renewed software subscription partnerships with more than 20 college, high school and professional sports team properties, including iconic college sports team brands like the University of Miami Football and the University of Kentucky Men’s Basketball. For more information or to request a demo, visit https://www.inflcr.com/

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