Liz Ballard is Vice President of Client Services at INFLCR. She recently answered 3 Questions with INFLCR:
1. From your experiences at NBC working with the Olympics, was there an a-ha moment where you knew social media was truly changing the game?
While at NBC, the social media game changer arrived during the 2012 London Olympics, which were dubbed the “Twitter Games.” It was that summer that we truly realized that athletes wanted to tell their own stories and now they had access to a platform that allowed them to do that. Six years later, there are even more social media platforms available — so the key is to arm athletes with really good, authentic content that resonates with them and allows them to engage their audience.
2. What is INFLCR’s approach to client services?
The INFLCR client success group has made it a priority to create an activation experience that is simple and secure, allowing teams to be able to start using our system at any point in their season. Once a team is activated, the goal is to make sure that we provide support to our teams and jump in whenever necessary to ensure that their content is delivered to their athletes as quickly as possible. We also enjoy working with our clients on strategic initiatives using the INFLCR App to distribute content to their entire network of ambassadors that can include athletes, coaches, staff, sponsors, community partners, supporters and media to name a few.
3. What are some ways you are seeing clients benefit from using INFLCR?
The clients that experience the greatest success with using INFLCR are those teams that produce relevant and engaging content and deliver it to their athletes in a timely manner. This is the world of sports — you have to be “In The Moment,” especially when it comes to social media. Athletes don’t want to post old content — they want access to content as they are coming off the field or the court. Our goal is to partner with our clients so that when an athlete finishes a game, they pick up their phones and the content is there — ready to share. Our clients are paying to produce great content and INFLCR provides them with a seamless solution to distribute it to all of their influencers who can then share it with their followers, multiplying their audience reach.
INFLCR is a SaaS platform for sports team properties to store, track and deliver their content across their influencer network of athletes, coaches, former athletes, media, etc. Each influencer can access their personalized gallery of content on their INFLCR mobile app, which they can use to download and share specific content to their social media platforms, with all influencer user activity tracked back to an INFLCR dashboard for the sports team properties. In its first year, INFLCR has signed and renewed software subscription partnerships with more than 20 college, high school and professional sports team properties, including iconic college sports team brands like the University of Miami Football and the University of Kentucky Men’s Basketball. For more information or to request a demo, visit https://www.inflcr.com/
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