Social media didn’t exist when Tiki Barber graduated from the University of Virginia and went on to an NFL career with the New York Giants.
If it had been available then, Barber believes he would have taken advantage of the opportunity. That is what he encourages today’s athletes to do — take control of their story on social media and leverage that time in the spotlight to build a personal brand that can serve the athlete long after the playing career is over.
“We’re in a different world now,” Barber told Cavale. “Social media didn’t exist. I was just learning how to program HTLM, much less exploit it, when I graduated from Virginia back in 1997. Now it takes over kids’ worlds when they are 13, 14, 15, and social media has only exacerbated that.
“You have to have a plan. And you have to have programs to give kids their own plan as well. If you can do it in collaboration with the university, there is an enormous, enormous opportunity to create this shared branding opportunity that could be massive. How you get there is the question that everybody is looking to answer.”
INFLCR is a SaaS platform for sports team properties to store, track and deliver their content across their influencer network of athletes, coaches, former athletes, media, etc. Each influencer can access their personalized gallery of content on their INFLCR mobile app, which they can use to download and share specific content to their social media platforms, with all influencer user activity tracked back to an INFLCR dashboard for the sports team properties. In its first year, INFLCR has signed and renewed software subscription partnerships with more than 20 college, high school and professional sports team properties, including iconic college sports team brands like the University of Miami Football and the University of Kentucky Men’s Basketball. For more information or to request a demo, visit https://www.inflcr.com/
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