After reaching millions of social-media viewers by partnering with their student-athletes to share football content on platforms such as Instagram and Twitter, the athletics departments at the University of Miami and the University of South Florida join Auburn University in expanding partnerships with Influencer (INFLCR).
Adding men’s and women’s basketball, Miami and USF are among several programs to expand their deals to multiple sports recently after launching first with football. Auburn had previously added its nationally ranked men’s basketball program.
The INFLCR content delivery software platform helps clients distribute their internally-curated content into personalized galleries on each of the mobile devices of their athletes, coaches and other brand ambassadors, for them to access and share via their personal social-media platforms such as Facebook, Twitter and Instagram. Clients can then use their INFLCR dashboard and usage reports to track their “audience lift” via the much-larger collective audience of those brand ambassadors.
“INFLCR’s platform showed us what kind of success we can have from a social perspective when content delivery is both efficient and streamlined to one place for our student-athletes,” said Tim Brogdon, Miami’s director of digital strategy. “Taking that knowledge along with the analytics we were seeing behind the content, we decided it was in our best interest to onboard our men’s and women’s basketball programs. With a continued focus on student-athlete development concerning personal brand and social media usage, INFLCR is going to continue to be a very active participant in our digital strategy moving forward.”
Posting content accessed via the INFLCR mobile app, Miami players reached an Instagram audience of more than 2 million unique viewers during the first 10 weeks of the college football season. Auburn players exceeded more than 1 million unique viewers during that time, sharing almost 700 content items produced by the university.
“In a social media world, it’s important to stay ahead of the game,” said Auburn assistant athletics director for football Patrick Suddes. “INFLCR provides our staff with the tools needed help to promote the Auburn brand, support our player’s personal brands and evaluate future brand ambassadors.”
“Since we launched INFLCR in September of 2017, our entry point with college athletics programs has typically been through one of the two big revenue sports — men’s basketball or football,” Cavale said. “But usually once we have experienced a good deal of success and have data around the impact we’ve brought through those sports, we’ve been able to talk to senior athletics staff about the bigger opportunity of serving multiple sports on campus and even athletic department-wide deals such as we did with Charlotte and some others we’ll be announcing soon.
“For us, the opportunity to add sports at schools like Miami, Auburn and USF is really the big vision at INFLCR. We want to serve all the sports on campus so that we can help the athletics brand experience the impact of allowing all its student-athletes to have their career of highlights on their phones so that they can tell their stories on social in the context of the school they are part of, as well as be engaged while they are are on campus so that when they leave they can still be engaged as alumni supporting their alma mater and helping their school get their message out.”
Founded in 2017, INFLCR now serves clients from the ACC, SEC, Big Ten, Big 12, American, Mountain West, Conference USA and Sun Belt conferences as well as professional sports teams in the NBA G League and United Soccer League.
*If you’d like your team to experience the power of INFLCR, click here to set up a demo.
INFLCR is a SaaS platform for sports team properties to store, track and deliver their content across their influencer network of athletes, coaches, former athletes, media, etc. Each influencer can access their personalized gallery of content on their INFLCR mobile app, which they can use to download and share specific content to their social media platforms, with all influencer user activity tracked back to an INFLCR dashboard for the sports team properties. In its first year, INFLCR has signed and renewed software subscription partnerships with more than 20 college, high school and professional sports team properties, including iconic college sports team brands like the University of Miami Football and the University of Kentucky Men’s Basketball. For more information or to request a demo, visit https://www.inflcr.com/
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