The INFLCR content delivery software platform helps clients like Duke distribute their internally-curated content into personalized galleries on each of the mobile devices of their athletes, coaches and other brand ambassadors, for them to access and share via their personal social-media platforms such as Facebook, Twitter and Instagram. Duke can then use their INFLCR dashboard and usage reports to track their “audience lift” via the much-larger collective audience of those brand ambassadors.
“We’re very blessed to have this partnership with Duke Basketball, one of the most impactful brands in all of sports,” Cavale said. “You really need to look no further than the social media followings of their team accounts on Instagram, Twitter and Facebook to see that they have one of the largest followings in all of sports, college or pro.”
“For us at INFLCR to be able to work with a brand that is producing such great storytelling content around the journey — practice, travel, workouts, the games — and be able to help them deliver that content through the INFLCR platform to the mobile devices of all their student-athletes so that they can share it to grow their personal brands within the context of the Duke brand on social media is a huge opportunity. It speaks to the value Duke puts on their student-athletes. They really put their student-athletes first, and investing in a platform like INFLCR to help their student-athletes be able to grow a personal brand on social media responsibly using this great content that they produce is something that just backs up their student-athlete-first mentality.”
After activation in October, Duke basketball players gained access to thousands of content-items produced by the university and accessed via the INFLCR mobile app. Duke players downloaded or shared more than 270 items in the first two weeks, reaching an additional Instagram audience of more than 2.7 million unique viewers for that content.
Duke will be in the spotlight Tuesday when it opens the college basketball season against another INFLCR client, the University of Kentucky. Cavale is excited about this matchup of basketball titans, who also happen to be two of the biggest social-media brands in sports.
“When Duke and Kentucky play, the athletes from both teams will be receiving content from their INFLCR mobile app that their team will be pushing through the INFLCR platform for them to receive and share on social media,” Cavale said. “There will literally be more than 3 million people reached through the shares of the student-athletes of these two teams. Just think about the impact that these young athletes have with their social media to be able to reach a combined number that big in just one night. That is why we exist at INFLCR — to help them get that content and be able to share it.”
Founded in 2017, INFLCR now serves clients from the ACC, SEC, Big Ten, Big 12, American, Mountain West, Conference USA and Sun Belt conferences.
*If you’d like your team to experience the power of INFLCR, click here to set up a demo.
Influencer (INFLCR) is a social media CRM that allows teams and leagues to efficiently distribute their digital assets across the social channels of their most effective brand ambassadors (student-athletes, coaches, recruits prominent alumni and fans) while being able to track and measure the reach and performance of the content at scale via a convenient dashboard. With INFLCR, teams can store, share and track their digital assets (game photos, videos, etc.) as they flow through the social media channels of their brand ambassadors. Learn more at inflcr.com