It’s never too early for athletes to begin learning how to build their personal brands via social media.
Influencer (INFLCR) CEO Jim Cavale says his company’s first two high-school clients — St. John’s College High School in Washington, D.C., and Hoover High School in Hoover, Ala. — are the first of what he hopes are many opportunities to help young student-athletes master social media.
INFLCR is a SaaS platform for sports team properties to store, track and deliver their content across their influencer network of athletes, coaches, former athletes, media, etc. Each influencer can access their personalized gallery of content on their INFLCR mobile app, which they can use to download and share specific content to their social media platforms, with all influencer user activity tracked back to an INFLCR dashboard for the sports team properties.
In its first year, INFLCR has signed and renewed software subscription partnerships with more than 20 college, high school and professional sports team properties, including iconic college sports team brands like the University of Miami Football and the University of Kentucky Men’s Basketball. The company also recently announced its first professional sports client, Birmingham Legion FC.
Now it is actively pursuing high-profile high-school sports brands like St. John’s athletics and Hoover football, nationally-competitive programs.
Cavale said working with college sports programs remains the company’s focus. But while it also is aggressively pursuing professional clients, too, he sees big strategic opportunity at the high-school level.
“We see just as big of an opportunity going downstream (to high schools) as it is going upstream (to the pro ranks),” he said, because the company gets to work with the athletes at a learning age to establish good habits that will follow them into college where INFLCR will also work with them.
“To have the chance to work with an Under Armour program such as Hoover High School football, or St. John’s College High School, is a big opportunity because there are dozens of kids on those two teams alone that will play at a lot of the schools we serve at the college level,” he said. “We will have a chance to work with them before they get there to lay a foundation for them in building their brand using a platform like INFLCR that gets them the content of their athletic journey – practicing, working out, traveling and of course playing on the field or court.
“To me, going downstream is just as big of an opportunity as going upstream, and the answer isn’t an either/or. It’s a both/and.”
Hoover football coach Josh Niblett, a former player at the University of Alabama, said his players are sure to benefit from the relationship. Famous for being featured on the MTV reality series Two-A-Days, Hoover is a 13-time Alabama state football champion, including five of the past six large-school titles.
“When I was in school, we didn’t even have phones, much less social media,” said Niblett, the first Alabama high school coach to win seven state championships. “Now it’s just a part of what America is. It’s there. Whether people like it or not, I think the kids need to be educated on it. They need to be educated that what’s put out there is out there; you don’t get it back.”
“We want to give our kids an opportunity to brand themselves within our program and brand our program and at the same time be able to monitor what is going on. We’re always trying to make an impact on our players’ lives, and whether that is Twitter, Instagram, Facebook or whatever, there is a way to build your resume. What you put out there, what you video, what pictures that you show are ways that you either build your brand or destroy your brand.
“Influencer is going to be a huge deal for us, and we’re excited about our partnership with them.”
Niblett’s comments came after Cavale spoke to the team and led an on-site activation during which more than 90 Hoover players downloaded the INFLCR mobile app to immediately begin receiving personalized content galleries straight to their mobile phones for easy sharing across social platforms.
Hoover director of athletics Andy Urban said he sees tremendous opportunity with the program partnering with its players to distribute content produced by the school.
“We want to make it easier for the kids to get our word out and share photos and videos they are in where our community sees it and wants to be part of it,” Urban said. “It will make our Friday nights an even better experience.”
Influencer (INFLCR) is a social media CRM that allows teams and leagues to efficiently distribute their digital assets across the social channels of their most effective brand ambassadors (student-athletes, coaches, recruits prominent alumni and fans) while being able to track and measure the reach and performance of the content at scale via a convenient dashboard. With INFLCR, teams can store, share and track their digital assets (game photos, videos, etc.) as they flow through the social media channels of their brand ambassadors. Learn more at inflcr.com