There’s a ranking for almost everything these days, so here at INFLCR we decided to come up with our own version to use in sharing our favorite client use case stories.
How many pieces of content did your creative staff shoot over the past week, let alone in the past month or year?
The reality is, it’s probably thousands of video, pictures and even designed images and edited videos that were put together just in the past week around pregame, in-game and postgame activities for your team.
But where does this content live?
College athletics staff can get so busy with all it takes to run their athletic program, that the content capturing the fruits of everyone’s hard work, can end up getting lost in the noise or it all. The places where this content ends up living, are so archaic because they are systems that have been around for a long time and aren’t doing what they could be doing to help this content reach more people and provide more value for the student-athletes and coaches who want that content so badly.
At INFLCR, we continuously celebrate the ways our product is helping our college athletics clients store, track and deliver their content pieces through their INFLCR network of athletes and coaches.
My staff is working hard to bring you in-depth use cases from some of our best clients, to illustrate exactly how these college athletics programs are utilizing INFLCR to create impact across social media along with helping their athletes grow their personal brands within the context of their college team brand. This behavior is also having a big impact on our client’s respective coaches, who are able to recruit more efficiently with this content in their text messages and Twitter accounts.
As we’ve started to share those stories anecdotally, our team thought “why not come up with a top 5 ranking system where we can celebrate the most active teams we serve at INFLCR based on student-athlete usage on a weekly basis!?!”
We plan on providing more client usage rankings in the weeks to come. Enjoy this first edition for now.
With Impact In Mind,
Jim Cavale, INFLCR Founder & CEO
- UAB Football (110 shares and downloads): Coming off a win over Tulane, UAB had 86 athletes active on the INFLCR app from Sept. 9-14, with their posts using content accessed via INFLCR reaching more than 22,000 people in Instagram and
- Troy Football (105 shares and downloads): Troy beat Nebraska, then saw 87 student-athletes active in the INFLCR app, reaching more than 21,000 on Instagram with content they shared via INFLCR.
- Kentucky Football (84 shares and downloads): Kentucky had 78 players active in the app, reaching an Instagram audience of more than 65,000 and Twitter audience of more than 40,000 with posts featuring content they received via INFLCR.
- Miami Football (77 shares and downloads): Miami had 79 athletes active in the app; UM players reached more than 180,000 unique users on Instagram using content they shared via INFLCR.
- South Florida Football (77 shares and downloads): USF had 94 athletes visit the INFLCR app; they reached more than 65,000 via the content they accessed.
ABOUT INFLCR
Influencer (INFLCR) is a social media CRM that allows teams and leagues to efficiently distribute their digital assets across the social channels of their most effective brand ambassadors (student-athletes, coaches, recruits prominent alumni and fans) while being able to track and measure the reach and performance of the content at scale via a convenient dashboard. With INFLCR, teams can store, share and track their digital assets (game photos, videos, etc.) as they flow through the social media channels of their brand ambassadors. Learn more at inflcr.com
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