Each week in INFLCR’s #SMsports newsletter, we’ll call out some of the highlights of social media during the 2018 college football season. Want to nominate something to be showcased? Email tim@3.80.10.35 ….
Here are five items that caught our attention during Week 3:
Georgia Football’s game trailers are epic, combining good writing, good visual storytelling and a pacing that makes one want to run through a wall with the Bulldogs. Plus there are sponsors! It’s the total package, every week.
LSU Football made great use of Instagram Story to capture the excitement of a last-second victory at Auburn. The content was nothing fancy – just spectacular photos that told the story. Sometimes there’s still nothing better than a crisp photo that stands alone as a storytelling device. When you pull them together in Instagram, the result is compelling.
INFLCR client USF Football got a big win over Illinois at Soldier Field, and then used Adobe Spark for some visually appealing storytelling that included photos, videos, graphics and more.
BYU Football scored an upset victory at Wisconsin and the co-opted the Badgers’ tradition to “Jump Around” to celebrate.
In an era where livestreams bring television and internet broadcasts right to your smart phone, there’s still something special about the good, old-fashioned radio broadcast. INFLCR client Miami Football brought the calls from its win over Toledo to its digital audience via Soundcloud.
ABOUT INFLCR
Influencer (INFLCR) is a social media CRM that allows teams and leagues to efficiently distribute their digital assets across the social channels of their most effective brand ambassadors (student-athletes, coaches, recruits prominent alumni and fans) while being able to track and measure the reach and performance of the content at scale via a convenient dashboard. With INFLCR, teams can store, share and track their digital assets (game photos, videos, etc.) as they flow through the social media channels of their brand ambassadors. Learn more at inflcr.com
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