INFLCR is a software-as-a-service that is helping programs like USF, brand their student-athletes, alumni, coaches and other brand ambassadors, through the provision of digital content produced by the university, which these brand ambassadors can access and share from their INFLCR mobile app to their personal social-media platforms [such as Twitter, Instagram, Facebook and Snapchat]. INFLCR then helps USF track the “audience lift” it receives via the much-larger collective audience of these brand ambassadors, while continuing to help them grow their personal brands [in the context of their university’s brand].
USF athletes are receiving and sharing hundreds of photos and videos produced by USF and delivered in personalized galleries directly to their smartphones. In only the first week of activation, they downloaded 220 items, reaching an audience of more than 76,000 on Instagram and more than 32,000 on Twitter.
“Here at the University of South Florida, we don’t have a 100-year history to cling to,” said Dr. Andrew T. Goodrich, USF’s Senior Associate Athletics Director for External Affairs. “Rather, we embrace the role of a challenger brand, which is why we feel our partnership with INFLCR is so appropriate. In a biased world that clings to fallacies about who is deserving of respect based on history and tradition, we intend to show the world the truth about performance in the 21st century, and we will accomplish this, in large part, with INFLCR’s ability to amplify the personal triumphs of our student-athletes ands brand them as champions on and off the field.”
Cavale said the company is excited to begin work with one of the up-and-coming brands in college sports.
“I’ve gotten to know the staff on the media relations and communications side at South Florida since they played in the Birmingham Bowl late last year.” said Cavale, himself a former collegiate athlete. “It was neat to hear their heart for storytelling through content and digital distribution more than the traditional manners. They really get it. For us, early on, we can’t afford to work with just any school. We’re not looking to just sign up schools that have the budget to pay us. We’re looking for schools who are thinking in line with us — who are producing great storytelling content and want to use our system to help brand their athletes to help grow the brand of their school. South Florida is that school.”
Founded in 2017, the company now has clients from the American, Big 12, ACC, SEC, Big Ten, Mountain West, Conference USA and Sun Belt conferences.
Influencer (INFLCR) is a social media CRM that allows teams and leagues to efficiently distribute their digital assets across the social channels of their most effective brand ambassadors (student-athletes, coaches, recruits prominent alumni and fans) while being able to track and measure the reach and performance of the content at scale via a convenient dashboard. With INFLCR, teams can store, share and track their digital assets (game photos, videos, etc.) as they flow through the social media channels of their brand ambassadors. Learn more at inflcr.com