INFLCR is a software-as-a-service that helps programs like Fresno State partner with their student-athletes, alumni, coaches and other brand ambassadors to share digital content produced by the university via their personal social-media platforms such as Facebook, Twitter and Instagram. Fresno State then can track the audience lift it receives via the much-larger collective audience.
“At Fresno State, we take great pride in providing our Bulldog student-athletes the best tools and transformative experiences to prepare them for success in competition and life after graduation,” said Paul Ladwig, Fresno State Senior Associate Athletics Director. “The partnership between Fresno State Athletics and INFLCR is a game-changing extension of our commitment to an elite student-athlete experience, especially in engagement and exposure through the social media landscape. This resource will give our Bulldogs advice from the best in the industry, elevate our student-athletes’ personal brands and allow for our brand ambassadors to share truly dynamic and unique content directly with the Red Wave.”
Cavale said the company is excited to begin work with the Bulldogs, traditionally one of the strongest programs in the MW. Already, Fresno State athletes are receiving and sharing hundreds of photos and videos produced by Fresno State and delivered in personalized galleries directly to their smartphones.
“Fresno State has always been a diamond in the rough for what is now known as the Group of Five conferences,” said Cavale, himself a former college athlete. “This is a school that has produced some of the biggest names in American sports … guys like Paul George of the Oklahoma City Thunder, Derek Carr of the Raiders and Aaron Judge of the Yankees. For us to get another Group of Five college athletics brand who can think forward enough to see that college athletics programs are going to be helping their athletes brand themselves more and more, and they want to be one of the first to do it, that’s special. We’re really excited to be working with them.”
Founded in 2017, the company now has clients from the Mountain West, Big 12, ACC, SEC, Big Ten, American, Conference USA and Sun Belt conferences.
Influencer (INFLCR) is a social media CRM that allows teams and leagues to efficiently distribute their digital assets across the social channels of their most effective brand ambassadors (student-athletes, coaches, recruits prominent alumni and fans) while being able to track and measure the reach and performance of the content at scale via a convenient dashboard. With INFLCR, teams can store, share and track their digital assets (game photos, videos, etc.) as they flow through the social media channels of their brand ambassadors. Learn more at inflcr.com