Free webinar: Build your brand through content

Eric SanInocencio, senior director of digital media and strategy for the Houston Texans, is one of the panelists for a free webinar about using content to grow your brand presented by INFLCR and Front Office Sports.

As the saying goes, content is king. And in the digital space, content is everything. Without it, your story isn’t told in the most important real estate on earth: the cell phone screen of billions of social-media consumers.

Influencer (INFLCR) has partnered with Front Office Sports to present a free webinar, set for Tuesday, July 17, at 1 p.m. ET. Four experts will share their insights into ways to use content to grow your brand. Learn more about how some of the best players and teams are leveraging great content to their advantage on social media.  The all-star panel includes:

Jim Cavale, INFLCR founder and CEO;

Emma Levine, Wasserman;

Guy Ramsey, University of Kentucky;

Eric SanInocencio, Houston Texans;

“There’s so many great sports content producers out there,” Cavale says. “Namely, the media networks such as ESPN, CBS, etc. But the reality is that those networks are losing their audiences more every day to the social media accounts of teams, leagues, athletes and coaches.

“And so the real question is, how can content marketing work best for teams and leagues as they move forward into the 21st century where they have the audiences, right there, directly on their team and player accounts. This webinar is about how teams and leagues can take hold of their social media accounts and leverage content that is already out there, whether it is produced by media networks or their staffs to have a content strategy that will engage fans.”

Cavale said he is excited to present the webinar in partnership with Front Office Sports, bringing together a lineup of panelists with proven track records for social media content marketing at the collegiate and professional sports levels.

“At INFLCR, we’re all about pairing these two worlds — connecting the content producers with the real content channels (the personal social accounts of the athletes) — and figuring out how people on social media can have a better experience through following their favorite teams and athletes. Hopefully the people watching the webinar will learn different tips, examples and case studies that they will be able to apply to their own roles with the teams and leagues that they work for.”

RSVP to reserve your spot in the webinar here.


Influencer (INFLCR) is a social media CRM that allows teams and leagues to efficiently distribute their digital assets across the social channels of their most effective brand ambassadors (student-athletes, coaches, recruits prominent alumni and fans) while being able to track and measure the reach and performance of the content at scale via a convenient dashboard. With INFLCR, teams can store, share and track their digital assets (game photos, videos, etc.) as they flow through the social media channels of their brand ambassadors. Learn more at


Front Office Sports is a leading digital publisher delivering news, insight and authority to professionals and executives at the intersection of sports and business. Outside of their refreshing takes, Front Office Sports works with some of the most well-known companies in the sports industry to drive consumer awareness and action for their products or solutions. Learn more at Front Office Sports.


Jim Cavale

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July 11, 2018

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