Influencer (INFLCR) has completed a $1 Million Post-Revenue Seed Round and added two key members to its leadership team, Founder and CEO Jim Cavale announced.
The 60-day fundraising sprint resulted in an all-star lineup of successful Birmingham entrepreneurs and business leaders, led by Daxko Founder Tom Patterson and Fleetio CFO Jonathan Sides as lead investors. Others include Daxko CEO Dave Gray, Momentum Telecom CEO Bill Fox and Ticketbiscuit Founder Jeff Gale. Forrest Walden, Cavale’s former business partner at Iron Tribe Fitness, closed out the round. The only non-local investor was Zach Maurides, CEO of Durham, N.C.-based Teamworks, which produces collaboration software for collegiate and professional sports organizations.
Cavale said he was thrilled to see proven Birmingham entrepreneurs buy in to his vision for the company, founded in late July 2017. The INFLCR software helps sports teams, leagues and athletes store and track the audience performance of their content assets through the distribution of these assets to the their various brand ambassadors (coaches, players, alumni and recruits), who can share them on their personal social media accounts.
“That’s exciting — first to be able to raise a million dollars after only six months of business at a valuation that was very fair to me,” Cavale said. “I’m excited to get to work in stewarding this investment to grow our brand! The thing about raising money is that it can become its own business, it’s own job, and it can really hurt your current business. It’s tough to still do the day-to-day.”
Cavale addressed that with two key additions to INFLCR’s leadership team who bring relevant experience and fresh perspectives to the company.
— Liz Ballard joins INFLCR as vice president of client strategy after 15 years at NBC Universal in New York City, where she managed Olympics, athlete and brand-partnership deals. Ballard will work with INFLCR clients daily to assist their strategic use of the product.
— CBS Sports veteran Tim Stephens will serve as director of business development. The Alabama native returns to Birmingham after 15 years with Florida-based companies including CBS Sports Interactive. Stephens has 20 years of leadership experience, most recently at a successful Miami-based startup.
“Between these investors that have a vast knowledge of this world of software-as-a-service and these new leaders, I am very excited,” Cavale said.